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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from asverra.com (the “Site”).
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site.
This automatically collected information is referred to as “Device Information.”
Below is a list of cookies we use. We list them so you can choose whether to allow them:
session_id: Unique session identifier that allows Shopify to store information about your session (referrer, landing page, etc.)
shopify_visit: No stored data, persists for 30 minutes from the last visit. Used by our web provider’s internal statistics system to record visit counts
shopify_uniq: No stored data, expires at midnight (visitor’s local time) the following day. Calculates the number of visits to a store by a unique customer
cart: Unique identifier, persists for 2 weeks, stores shopping cart information
_secure_session_id: Unique session identifier
storefront_digest: Unique identifier, undefined if the store has a password, used to determine if the current visitor has access
We also use:
Log files to track actions occurring on the Site and collect data including IP address, browser type, internet service provider, referring/exit pages, and date/time stamps
Web beacons, tags, and pixels which are electronic files used to record information about how you browse the Site
When you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, email address, and phone number.
This information is referred to as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
We use the Order Information we collect generally to fulfill orders placed through the Site, including:
processing your payment information
arranging shipping
providing invoices and/or order confirmations
Additionally, we use this Order Information to:
communicate with you
screen orders for potential risk or fraud
provide you with information or advertising relating to our products or services, in line with your preferences
We use Device Information (in particular your IP address) to:
help detect potential risk and fraud
improve and optimize our Site (for example by generating analytics about customer browsing behavior and assessing the success of our marketing campaigns)
We share your personal information with third parties to help us use your personal information as described above.
For example:
We use Shopify to power our online store — you can read more about how Shopify uses your personal information here:
https://www.shopify.com/legal/privacy
We use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your personal data here:
https://policies.google.com/privacy
You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout
Finally, we may also share your personal information to comply with applicable laws and regulations, respond to lawful requests for information (such as a subpoena, search warrant, or other legal request), or to protect our rights.
As described above, we may use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you.
To learn more about targeted advertising, you can visit the Network Advertising Initiative’s (“NAI”) informational page:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can also opt out of some services via the Digital Advertising Alliance portal:
https://optout.aboutads.info/
Please note that we do not change our data collection and usage practices when we detect a “Do Not Track” signal from your browser.
If you are a resident of Europe, you have the right to access the personal information we hold about you and to request that it be corrected, updated, or deleted.
If you would like to exercise this right, please contact us using the information below.
Additionally, if you are a European resident, we note that we process your information to fulfill our contractual obligations (for example, when you place an order through the Site), or to pursue our legitimate business interests.
Your information may be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete it.
We respect your privacy and the information you choose to share with us through SMS marketing.
If you opt in, we may use your information to send you:
SMS notifications about your order (including abandoned cart reminders)
marketing SMS offers
transactional messages, including feedback requests
Our website also uses cookies to keep track of the items you put into your shopping cart, including when you have abandoned your checkout. This information helps determine when to send cart reminder messages.
We may update this Privacy Policy from time to time to reflect changes to our practices, or for operational, legal, or regulatory reasons.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us at:
Email: contact@asverra.com
Asverra is operated by UrbanLaws LLC, 169 Madison Ave, Unit 314, New York, NY 10016, United States.
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